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Overview

Social media and Web 2.0 mobile technologies have contributed to the emergence of digitally empowered consumers challenging businesses to thrive on social media as they are taking over online conversations. In this digital era, consumers are actively engaged to generate and disseminate content across social media platforms in the form … For more content click the Read More button below. In this course, we equip students with the necessary knowledge and skills to collect and analyse unstructured social media data using the most recent technologies such as R, SAS Visual text analytics, Social Network Analysis, Microsoft Cognitive Services and Google Vision AI. Tutorials are very practical and designed to challenge students to develop their critical and analytical thinking through real-world case studies and extensive hands-on activities to address business problems. On successful completion of the course, students are expected to be able to demonstrate both a professional perspective as well as technological confidence regarding social media analytics and its implications on the business context.

Conditions for Enrolment

Pre-requisite: INFS3603 or (COMM2501 and in Business Analytics major (COMMJ)).
Note: Students wishing to meet SAS certification must complete INFS3603. Completion of COMM2501 in lieu of INFS3603 will not be considered equivalent for the certificate.

Delivery

Multimodal - Standard (usually weekly or fortnightly)

In-person -

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)