Handbook

Artificial intelligence (AI) and machine learning provide organisations with opportunities to analyse data into actionable insights to address business problems and make better data-driven decisions. In response to the growing need for AI-related skills in organisations, this course is designed to equip students with the necessary knowledge and competencies in AI driven analytics through hands-on experience using state-of-the-art AI techniques (e.g., natural language processing, pattern recognition and machine learning algorithms) to analyse structured and unstructured data in business contexts. Complementing knowledge from COMM1190 and foundational Information Systems principles, students will consolidate their learning, critical thinking, and communication skills to solve real-world problems. On successful completion of this course, students will obtain professional perspectives and technical confidence regarding the use of AI for business analytics.