Handbook

This final year commerce course synthesises knowledge across multiple disciplines including accounting, management, and marketing to introduce you to strategic value management as an integrated way of creating values for organisations and stakeholders. Specifically, you will learn how organisations can collect, analyse, and use both financial and non-financial information to: (1) formulate and implement strategies to compete in their chosen product market and (2) evaluate strategic performance in terms of creating unique value propositions for customers while simultaneously balancing the needs of various stakeholders (i.e., shareholders, suppliers, community and environment, and employees).

As a Final Year Synthesis course, this course draws upon contemporary research and case studies from multiple disciplines to develop your ability to address complex issues in professional and work-based contexts.  You will develop your skills in a team environment by researching an organisation’s strategy, writing a report, and presenting persuasive recommendations to stakeholders.