Handbook

This subject explores the design of visual identity and branding strategies across different media used to connect producers and consumers. visual identity and branding are considered within a range of graphic studio models in which designers work. A client brief provides you with the opportunity to explore how design strategically addresses the branding issues of local small to medium enterprises, national and international organisations, audiences and contexts. Reflecting on a range of contemporary models of design practice provides you with the opportunity to develop a portfolio that showcases your design approach in relation to industry practice and possible futures.

Assessment in this course includes studio research tasks and projects that engage with visual identity design and portfolio design for print and online contexts.