Handbook

Entrepreneurship is a central component of economic activity and this has never been truer than in the current industrial climate of ongoing change and disruption. In this course, you will work hands-on to develop your own original idea for a start-up to develop the drive, initiative, knowledge, and skills required of contemporary media entrepreneurship.

Working independently, in teams, much of this course will focus on developing your own entrepreneurial projects to solve a campus-based problem for a niche market made up of students. We will explore and apply the principles of lean start-up and the design thinking process to develop and pitch a start-up idea. You will learn and experience essential media and communication skills involved with entrepreneurialism, including web site building, explainer video production, interviewing, pitching, as well as how to transform failure into success through iterative processes. Needless to say, these are critical skills for success for all types of careers in the media sector, which has also been profoundly affected by continuous change and digital disruption.