Handbook

This course is an introduction to research, data analytics and business intelligence (BI), and is of high relevance to the construction and property industries considering the amount of data generated by organisations and their projects. For example, project health and safety data, marketing strategies of companies, extreme weather conditions, building energy consumption, contractors’ bidding behaviours, organisational performance and productivity data, employee absenteeism rate, rental and sales trends, etc. The ability to store, retrieve and analyse relevant data is often touted to be one of the key factors driving company competitiveness and success. As such, the aims of this course are to introduce students to the fundamental of business research and information management and develop students’ competence to designing appropriate instruments, gathering and filtering out information and thereafter delivering the gems of knowledge to the right decision makers for strategy formulation and actions.