Handbook

This course will introduce you to concepts and theoretical frameworks that influence the management of cross-border operations in multinational enterprises. You will  explore a series of conceptual tools to understand the building blocks of competitive advantage of multinational enterprises and their global value chains.  Critical analysis and problem solving activities will support the development of practical tools as  to how to manage various aspects of multinational operations including different modes of entry, foreign direct investment and exporting. We will examine contemporary business problems exploring issues such as how multinational enterprises innovate and upgrade their global value chains in different countries. On a practical level, you will gain analytical skills to evaluate real world scenarios in your professional life and take effective decisions to achieve objectives and solve problems.