Handbook

In this course, you will launch your own start-up. Sound ambitious? Thanks to the use of approaches from lean start-up and design thinking, it’s simpler than you might think. Here’s how it works: In the early weeks of term, you’ll devise and launch a bare-bones version of an original start-up idea which solves a specific problem for a niche group of customers, users or beneficiaries. During the rest of term, you’ll engage in a series of experiments to test the riskiest assumptions underpinning your plan, pivoting your idea depending on what you discover. Hands-on support and guidance will be provided by your teachers—along with experts from UNSW’s Founder Programme—every step of the way. In addition to being a lot of fun, this course will teach you critical transferable skills such as website building, explainer video production, interviewing, pitching, and how to make epic failure your friend! You will also learn why entrepreneurial skills have become essential for forging a contemporary career in the media and communications sector (and in most other industries) regardless of whether you want to work within an existing company or build your own empire from the ground up.