Handbook

What is creativity? What is entrepreneurship? Why do they matter? In this course, you will identify, analyse and propose a solution to a meaningful unsolved problem in the world for an identified market segment. The course runs in an experiential mode, and you will form multidisciplinary teams to tackle their chosen problem, guided by entrepreneurship mentors and UNSW alumni who are running their own startup. Practical tools and protocols will be introduced for critically developing solution concepts, performing competitive analyses, building mindsets, skills, creativity and problem-solving, motivating and developing others, networking, building effective cross-disciplinary teams, designing experiments to validate concepts and rapid prototyping. You will then learn pitching and visual and graphic design skills, learning how to communicate influentially.

After this course, you will have (i) a changed mindset, so that you can experience the world and your entire study program from an entrepreneur’s perspective; (ii) sharpened skills in finding problems worth solving, mobilising people and resources to solve them, selling your ideas and skills and creating value; and (iii) a smaller step to creating your own first start-up, with mentors, support structures and fellow UNSW students to bring your ideas and companies to life.

This course can be taken by Faculty of Engineering students as a General Education course.