Overview

This seminar focuses on psychological processes in consumer judgement, decision making, and behaviour. The perspective is that of the marketing researcher who seeks to predict, control, and explain diverse consumer behavioural phenomena. This seminar provides an overview of research in consumer behaviour and judgement and decision making.

Delivery

In-person - Standard (usually weekly or fortnightly)

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)