Overview

Customer Relationship Management (CRM) lies at the heart of marketing and management consulting. It has long been the backbone of industrial, trade, purchasing and services marketing, and the trend in recent years has been to use CRM techniques in dealing with final consumers as well. A purpose of the course … For more content click the Read More button below.

Course Attributes

Introductory Course

Delivery

Course Outline

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Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)