Overview
Brands are strategic assets that can provide firms with long-lasting competitive advantage. How to achieve this is the central theme of Brand Management. Topics include: the development, launch and naming of new brands; brand and line extensions; life-cycle management, rejuvenating and retiring brands; brand architecture, multi-brand portfolios, brand alliances and … For more content click the Read More button below.
Conditions for Enrolment
Prerequisite: MARK1012 OR 2012
Delivery
In-person - Standard (usually weekly or fortnightly)
Course Outline
To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):
Fees
Type | Amount |
---|---|
Commonwealth Supported Students (if applicable) | $1813 |
Domestic Students | $5610 |
International Students | $5610 |
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)