Handbook - New Product and New Service Development

There is a more recent version of this academic item available.

Overview

Developing and introducing new products and new services is an important business function for many organisations. The purpose of this course is to examine new product and new service development from a strategic marketing and strategic management perspective. The course covers the strategic basis for product development including sources and types of innovation, market entry timing, product market structure and competition, disruptive and entrepreneurial innovation, and the development of new services and service bundles. The course also considers marketing research techniques for new product development including user and lead user analysis and conjoint analysis. Class activities include critical review of conceptual and research literature, analysis of case studies and development of a formal strategic market analysis for a new product or new service.

Conditions for Enrolment

Prerequisite: MARK1012 OR MARK2012

Delivery

In-person - Standard (usually weekly or fortnightly)

Please note that the above delivery information is an indication on how this course may be delivered within the year. Delivery mode(s) for each term can be viewed on other sources such as myUNSW and class timetable site.

This Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):

MARK3091 Course Outline

Fees

Type	Amount
Commonwealth Supported Students (if applicable)	$1813
Domestic Students	$5610
International Students	$5610

Disclaimer

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Note that the University reserves the right to vary student fees in line with relevant legislation. The fee information is provided as a guide and more specific information about fees, including policy, can be found here.

Commonwealth Supported Students:

Please refer to the information about new Student Contribution band classifications. Note that grandfathering arrangements are applicable for some cohorts of students, and other special arrangements apply for a limited number of programs. The Field of Education displayed on the right-hand side of this page may be applicable in understanding which fee rate will apply to you.

Where a Commonwealth Supported fee is displayed it does not guarantee that such places are available.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

Pre-2019 Handbook Editions

Faculty
Faculty: The primary academic unit in which related disciplines of teaching and research are conducted.

UNSW Business School

School
School: The academic unit responsible for teaching in disciplines or subject areas (school is part of a faculty).

School of Marketing

Study Level
Study Level refers to the academic level of a program, specialisation or course.

Undergraduate

Offering Terms
Depending on the Academic Calendar type, an offering term generally refers to an academic teaching period of between 8-13 weeks in duration.

Term 1

Campus

Sydney

Academic Calendar

Field of Education

080505 Marketing

Timetable

Visit timetable website for details