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Overview

Marketing is responsible for the creation, communication, delivery and capture of value. The beneficiaries of marketing are businesses and consumers. For businesses, marketing is important because it is a key driver of growth through marketing processes and planning, the use of marketing research, an understanding of consumers and customers, market … For more content click the Read More button below.

Course Attributes

General Education

Delivery

In-person - Standard (usually weekly or fortnightly)

Course Outline

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Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)