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Overview

This course is a critical overview of selected methodological issues in academic research in marketing. Specifically it shall: (a) Consider a range of methodological issues that researchers routinely have to address. (b) Examine how these issues might be managed. (c) Discuss the design of executable research methods so that students… For more content click the Read More button below.

Conditions for Enrolment

Prerequisite: Admission to Honours in Marketing.

Course Outline

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Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)