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Overview

Marketing plays a key role in identifying, acquiring and retaining customers that is critical to the success of a startup company. Startup Marketing examines given significant resource constraints, how startup companies identify, attract and retain customers by understanding their expressed and latent needs, and how startup companies translate these needs … For more content click the Read More button below. Please note this is a general overview and therefore cannot be considered a substitute for Fundamentals of Marketing.

Conditions for Enrolment

Excluded:All UG Business programs

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):
GENC6007 Course Outline

Fees

TypeAmount
Commonwealth Supported Students (if applicable)$1395
Domestic Students$5610
International Students$5610

Disclaimer

Where a fee is displayed as “Not Applicable”, including some Work Experience and UNSW Canberra courses, please contact the relevant Faculty for any enquiry.

Note that the University reserves the right to vary student fees in line with relevant legislation. The fee information is provided as a guide and more specific information about fees, including policy, can be found here.

Commonwealth Supported Students:

Please refer to the information about new Student Contribution band classifications. Note that grandfathering arrangements are applicable for some cohorts of students, and other special arrangements apply for a limited number of programs. The Field of Education displayed on the right-hand side of this page may be applicable in understanding which fee rate will apply to you.

Where a Commonwealth Supported fee is displayed it does not guarantee that such places are available.

Additional Information

This course is offered as General Education.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions