Handbook

In this hands-on course you will learn why entrepreneurship has become essential for forging a contemporary career in the media and communications sector regardless of whether you want to work within an existing media company or build your own empire from the ground up. Using approaches from design thinking and the lean start-up method, you will learn how to turn digital disruption to your advantage by engaging in brainstorming sessions to devise your own media entrepreneurship strategy and to embark on a series of experiments to test your idea’s viability. Along the way, you will learn and hone key skills such as how to: combine business basics with digital savvy; forge strategic collaborations in order to swiftly realise your project and get it into the marketplace; understand and harness the power of early adopters; engage in constant tracking of user experience and feedback; and bounce back with multiple Plan Bs if/when things do not go quite as you expect.