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Overview

The intention of the course offered is to focus on the concepts learned in marketing analyses classes to synthesize strategies based on consultant outputs. It is therefore positioned as an amalgamation of theory and analyses to help students reach and suggest Managerially Relevant Decision Support (MRDS) in the presence of … For more content click the Read More button below.

Conditions for Enrolment

Pre-requisite: ECON1203 and MARK2052. If students can demonstrate they have equivalent statistics knowledge, but haven't completed any of the listed pre-requisite courses, they can seek permission from Program Coordinator by submitting an online form.

Course Outline

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Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)