Handbook

This is a Level 3 Information Systems (IS) course that provides an introduction to the use of social media in organisation by examining the enabling effect of social media technologies for competitive advantage and the potential insights from the vast data generated on social media platforms. Students will analyse and develop strategies related to the use of social technologies within businesses and the use of social media as for external relations (especially with customers). This course is designed to critically evaluate the potential for social media technologies to facilitate meaningful discussions in communities, consumer markets and strategic decision making. In addition to examining strategies to create and extract value from social media, the effect of social media on operational matters, social media metrics and strategic aspects of social media analytics, the course will incorporate a hands-on component using SAS software.