Handbook

This intermediate course within the Graphics disciplinary studio will introduce you to research-based responses to developing a visual identity in the context of a broader understanding of brand design. You will build on the typography and image fundamentals acquired in the introductory course, and develop an understanding of how to apply strategic thinking to your design process when developing visual identities and sophisticated graphic systems across a range of media. Your approaches will be framed by theory, as well as a consideration of end-users, naming and tone of voice, and practical issues such as copyright. Your knowledge of visual identity will be further advanced by applying graphic solutions to three-dimensional forms, as well as developing an understanding of issues such as materiality, life-cycle analysis, and responsible practices such as sustainability and ethics in the context of graphic design.