Overview

This course introduces a suite of marketing-related ideas. It begins by presenting a series of concepts and techniques that will help students identify and analyze elements of the organization's operating environment, including its stakeholders. It then develops a strategic approach to stakeholder engagement, particularly through targeting certain groups with specific … For more content click the Read More button below.

Course Outline

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ZBUS3208 Course Outline

Fees

TypeAmount
Commonwealth Supported Students (if applicable)$N/A
Domestic Students$N/A
International Students$N/A

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Commonwealth Supported Students:

Please refer to the information about new Student Contribution band classifications. Note that grandfathering arrangements are applicable for some cohorts of students, and other special arrangements apply for a limited number of programs. The Field of Education displayed on the right-hand side of this page may be applicable in understanding which fee rate will apply to you.

Where a Commonwealth Supported fee is displayed it does not guarantee that such places are available.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions