Handbook

Subject Area: Media

In this course, you will develop specialist knowledge on the use of the media for international development work. Through the design of a media project targeting issues that affect the lives of people in some of the most disadvantaged areas of the world, you will learn how to create media strategies that promote positive behaviour and social change, and which can ultimately transform people's lives. While there is an emphasis today on the use of social media and innovative technologies to advocate change, in this course we are reminded that communication channels vary on the basis of a country's economic and social context; moreover, differences in ethnic background, language, gender, level of literacy and urban to rural settings are crucial variables when we look at development contexts. Through this course, you will work towards a creative use of both new and traditional media platforms to achieve change.