Handbook

“Imagination is more important than knowledge. For while knowledge defines all we currently know and understand, imagination points to all we might yet discover and create.”(Albert Einstein). This course will introduce students to creative thinking tools, design thinking and lean canvas methodology to generate, develop and evaluate innovate ideas and concepts for complex societal or business challenges.

Across every business function, creativity is central to solving complex problems, exploring new strategies and working effectively within an organisation. We implement creativity through a divergent exploration of the drivers and motivations of diverse stakeholders, before applying a convergent project management process to implement an effective solution.

The course takes a hands-on project-based approach, focusing on the big picture challenges facing businesses in the 21st century. We explore how business can react to black swan events, working through these complex practical challenges in diverse student teams. This gives students ample opportunity to develop their creative mindset, identify and test different ideas, and learn how to present their content in an engaging and persuasive way to influence others.

Link to other courses: Students are recommended to complete COMM1120 early, ideally in the first term of their Bachelor of Commerce degree (or equivalent in a double degree). The concepts and skills learned in here are highly relevant to gain a deeper understanding of COMM1180 Value Creation and will also complement learning in COMM1110 Evidence-based Problem Solving.