Overview
The Graduate Certificate in Marketing Analytics provides students with the opportunity to learn various statistical methods and their practical applications in marketing scenarios. They will be able to enhance their skills in marketing analytics at a top-ranked institution in the field.
Learning Outcomes
1.
Business knowledge: Students will make informed and effective selection and application of knowledge in a discipline or profession, in the contexts of local and global business.
2.
Problem solving: Students will define and address business problems, and propose effective evidence-based solutions, through the application of rigorous analysis and critical thinking.
3.
Business communication: Students will harness, manage and communicate business information effectively using multiple forms of communication across different channels.
4.
Responsible business practice: Students will develop and be committed to responsible business thinking and approaches, which are underpinned by ethical professional practice and sustainability considerations.
Program Structure
Students must complete 24 UOC when taken as a standalone program.
Core Course6 Units of Credit:
Prescribed Electives18 Units of Credit:
Enrolment Disclaimer
Please note that this Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.
You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.
You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.
Admission Requirements
Entry Requirements
Minimum Entry Requirements
Program Requirements
Progression Requirements
For more information on university policy on progression requirements please visit Academic Progression
Associated Programs
Nested Postgraduate Program
Master of Analytics - MAnalytics8437 - Analytics
Program Fees
At UNSW fees are generally charged at course level and therefore dependent upon individual enrolment and other factors such as student's residency status. For generic information on fees and additional expenses of UNSW programs, click on one of the following:
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)