Overview
This program allows you to graduate with both a Master of Design (MDes) and a Master of Public Relations and Advertising (MPRA) after three years, with students with appropriate background able to complete both degrees in two years.
This dual award provides graduates or those seeking to change careers a … For more content click the Read More button below.
These two degrees will equip you with the personal confidence and professional capabilities needed to move into creative leadership roles in freelance, project or design business contexts. As a student you will be challenged to and equipped to think critically and innovatively in your development of PR and advertising strategies and design and digital media practice. Both degrees merge contemporary theory and academic rigour with creativity, research, and practical industry skills, combining design creativity and rigorous research strategies.
The Master of Public Relations and Advertising and Master of Design dual award is ideal for industry professionals from advertising or design seeking to advance their career, as well as career-changers wanting to enter vibrant and rapidly evolving industries.
Learning Outcomes
1.
Demonstrate the qualities of an ethical practitioner, cultural awareness, environmental and social responsibility, and a respect for diversity.
- Global Citizens
- Professionals
2.
Develop a sound understanding of the scholarly research practices in the fields of public relations and advertising to engage in independent and reflective learning in academic and industry contexts.
- Scholars
3.
Develop high quality critical thinking and problem solving skills for public relations and advertising.
- Leaders
- Scholars
4.
Communicate complex ideas to a range of audience, using written, oral and mediated communication, undertake both independent and collaborative enquiry, apply technical skills, and be creative, strategic learners and practitioners.
- Leaders
- Professionals
5.
Demonstrate advanced knowledge relating to the persuasive, promotional and participative communication dimensions of public relations and advertising and be able to apply this knowledge in a range of professional settings.
- Scholars
6.
Develop an understanding of both local and global issues in the fields of public relations, advertising and communication.
- Professionals
- Global Citizens
7.
Demonstrate an advanced understanding of concepts and principles of design as an integrated practice.
- Scholars
8.
Apply research principles and methods applicable to contemporary design practices and plan and execute a substantial research-based professionally-focused project in design.
- Scholars
9.
Critically analyse, reflect on and synthesise complex information, problems, concepts and theories and apply established theories to design practice and apply knowledge and skills to demonstrate autonomy, expert judgement, adaptability and responsibility as a practitioner.
- Leaders
- Scholars
10.
Justify, interpret and communicate knowledge, skills and ideas to specialist and non-specialist audiences
- Professionals
- Leaders
Program Structure144 Units of Credit:
Students must complete 144 UOC as a standalone program.
96 UOC specialisation (MDIAGS):
- MPRA Advanced Disciplinary Courses (18 - 24 UOC)
- MPRA Prescribed Electives (24 - 30 UOC)
- MDes Core (36 UOC)
- MDes Studio Areas of Practice (12 UOC)
144 UOC specialisation (MDIAHS):
- MPRA Cognate Courses (24 UOC)
- MPRA Advanced Disciplinary Courses (18 - 24 UOC)
- MPRA Prescribed Electives (24 - 30 UOC)
- MDes Design Core (48 UOC)
- MDes Studio Areas of Practice (24 UOC)
Specialisations
Admission Requirements
Entry Requirements
Program Requirements
Recognition of Prior Learning
Progression Requirements
Pathways
Post Graduate
Master of Philosophy - MPhil2267 - MPhil Art, Design and Media
Master of Arts - MA2353 - Arts
Articulation Arrangements
Graduate Diploma in Design - GradDipDes5306 - Design
Graduate Certificate in Design - GradCertDes7306 - Design
Master of Design - MDes9313 - Design
Recognition of Achievement
Award with Excellence
For more information, please visit the link above.
The Award with Excellence is awarded in coursework masters programs, including Masters (Extension) but with the exception of Masters (Extended) such as JD and MD, when a Weighted Average Mean (WAM) of at least 80% has been achieved and at least 50% of the requirements of the award are completed at UNSW. All eligible programs will award 'with Excellence' except in special circumstances where approval of Academic Board has been given for a program to opt out.
Additional Information
Further Information
Contact the UNSW Arts and Social Sciences Student Services for advice.
Program Fees
At UNSW fees are generally charged at course level and therefore dependent upon individual enrolment and other factors such as student's residency status. For generic information on fees and additional expenses of UNSW programs, click on one of the following:
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)