Handbook

This course integrates storytelling principles into data-driven decision making, empowering students with business analytical thinking and skills to transform data insights into narratives that are focused, accurate, compelling, and thematic (FACT).

The course covers four types of business analytics - descriptive, diagnostic, predictive, and prescriptive - using real-world data and case studies. Within each type, students will learn techniques and tools to analyse real-life data analysis problems, effectively communicate results and findings, strategically target diverse audiences, and make an evidence-informed impact on organisational decision-making.

This course offers hands-on experience with artificial intelligence (AI) and business intelligence (BI) tools that feature interactive and intuitive visual enhancements.