Overview

This course is designed to teach you the concepts and techniques of pricing. This course covers the fundamental pricing theories and analytical tools, helping you understand pricing models and develop your own pricing strategies in various contexts, for example, customized pricing and nonlinear pricing. In this course, you will learn … For more content click the Read More button below.

Conditions for Enrolment

Prerequisite: (COMM5005, COMM5011, COMM5000, COMM5501, ECON5248 or MARK5811) OR (Enrolment in program 8543, 8338, 8621 or 5659). If students don't meet this requirement but can demonstrate equivalent statistics knowledge they can seek permission from the Program Coordinator.

Delivery

Multimodal - Standard (usually weekly or fortnightly)
Fully online - Standard (usually weekly or fortnightly)
In-person - Standard (usually weekly or fortnightly)

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)