This course suits individuals looking to build their strategic abilities in entrepreneurship. It provides exposure to both the fundamentals of business innovation and the practical aspects of identifying, evaluating and moving business ideas forward. Three methodologies of entrepreneurship and intrapreneurship will be covered in this course: design thinking, transformative innovation and the lean start-up. The course has four main sections. The first part of the course explores the theory of entrepreneurship in the 21st Century. The second part of the course explores design thinking and resilient entrepreneurship: from opportunity identification to the business model. The third part of the course examines how to grow and plan innovative ventures. The last part of the course will give attention to financial matters for innovative ventures. After completing this course, students will have learned all aspects of the entrepreneurial process, including designing venture creation, resourcing, strategy, management, corporate as well as public innovation, by drawing on group work, case study analysis and the development of individual business plans. Understanding what makes entrepreneurship and innovation work is paramount to future entrepreneurial success.
