Handbook - Marketing Analytics Tools

Overview

MARK5822 helps you to develop capabilities of using advanced analytical tools to address marketing problems – key skills that numerous companies have stated they look for in marketers, particularly in challenging business environments. You are exposed to a range of statistical tools and techniques, from classical statistical tools to emerging … For more content click the Read More button below. The course is organised around daily marketing problems. You are strongly encouraged to start thinking as marketers by asking questions of your data, setting your own direction for the analysis in the project and thinking about how a company could utilise the results in practice.

You are exposed to a range of statistical tools and techniques, from classical statistical tools to emerging big data techniques. The emphasis is not on formulae of statistical tools, but on how to apply and interpret a range of statistical techniques to help answer marketing-related questions.

The course is organised around daily marketing problems. You are strongly encouraged to start thinking as marketers by asking questions of your data, setting your own direction for the analysis in the project and thinking about how a company could utilise the results in practice.

Conditions for Enrolment

Prerequisite: (COMM5005 or COMM5011 or COMM5000 or COMM5501 or ECON5248 or MARK5811) OR (Enrolment in program 8543 or 8338 or 8621 or 5659). If students can demonstrate equivalent statistics knowledge, but haven't completed any of the listed pre-requisite courses, they can seek permission from Program Coordinator by submitting an online form.

Delivery

In-person - Standard (usually weekly or fortnightly)

Multimodal - Standard (usually weekly or fortnightly)

Fully online - Standard (usually weekly or fortnightly)

Please note that the above delivery information is an indication on how this course may be delivered within the year. Delivery mode(s) for each term can be viewed on other sources such as myUNSW and class timetable site.

This Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

Fees

Type	Amount
Commonwealth Supported Students (if applicable)	$2124
Domestic Students	$5010
International Students	$7410

Disclaimer

Where a fee is displayed as “Not Applicable”, including some Work Experience and UNSW Canberra courses, please contact the relevant Faculty for any enquiry.

Note that the University reserves the right to vary student fees in line with relevant legislation. The fee information is provided as a guide and more specific information about fees, including policy, can be found here.

Commonwealth Supported Students:

Please refer to the information about new Student Contribution band classifications. Note that grandfathering arrangements are applicable for some cohorts of students, and other special arrangements apply for a limited number of programs. The Field of Education displayed on the right-hand side of this page may be applicable in understanding which fee rate will apply to you.

Where a Commonwealth Supported fee is displayed it does not guarantee that such places are available.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

Pre-2019 Handbook Editions