Handbook

In today's data-driven world, businesses rely on analytics to drive strategic decision-making and gain a competitive advantage. This course provides students with a foundational understanding of how data can be leveraged to support management decisions and enhance business performance.

Students will explore key business analytics frameworks, techniques, and tools used to collect, analyse, and manage data. The course offers hands-on experience in examining datasets using visual analytics tools, including Power BI and SAS Visual Analytics, to develop dashboards and create data-driven reports that effectively communicate insights. Additionally, the course delves into the challenges and organizational impacts of building analytical capabilities, emphasizing critical success factors for implementing business analytics solutions.

Students will also examine the ethical implications of big data and analytics, with a focus on responsible business practices. Through interactive discussions and practical applications, they will develop the skills to collaborate with analytic teams and effectively communicate findings to stakeholders using compelling visualizations.

By the end of the course, students will be equipped to critically assess the role of data in business, apply analytical techniques to real-world problems, and make informed, data-driven decisions.