Handbook

Launching a new venture, be it a tech-startup, a small business, or a project within a large organisation, has traditionally been a risky and uncertain endeavour. While there is not a one size fits all blueprint for startup success, understanding the market and leveraging key business concepts and tools such as the lean startup methodology are critical for de-risking a startup venture. 

This course will equip students with skills to assess market conditions, design experiments to validate business hypotheses, and adapt business models for maximum impact. 

The course also recognises that a startup's success is often intertwined with its founder's personal brand. Therefore, as students master Lean Startup principles like customer discovery and product-market fit, they will also explore personal branding as a strategic tool. Utilising platforms such as LinkedIn, students will learn to amplify business awareness and credibility, thereby aiding customer discovery and validation processes.

Through hands-on exercises and case studies, students will explore lean startup principles, including the importance of traction indicators for gauging product-market-fit across all stages of growth. This course places a strong emphasis on practical skills such as effective communication channels, customer segmentation, and the agility required for experimentation and rapid iteration. The goal is to equip students with the skills needed to build a scalable and sustainable startup venture.