Handbook

Entrepreneurship and Commercialisation is aimed for students and professionals to gain exposure to the wide gamut of skills required to translate scientific research into commercialable reality. The entrepreneurship journey will be formalised into clear actionable steps through interaction between students and relevant leading academics and professionals. During a series of workshops, students will be guided through goal setting, customer and market segmentation, business development, and warned against common pitfalls. At the end of the course students should have the skills to improve the probability of having a successful entrepreneurial endeavour.