There is a more recent version of this academic item available.

Overview

New products and services are essential for the continued growth and innovation of businesses. The skills and knowledge you will learn from a strategic marketing and management perspective in this New Product and Service Development course are practical and transferrable to many industries and fields.  For example, some of the … For more content click the Read More button below.

Conditions for Enrolment

Pre or Corequisite: MARK5700 or MARK5800 OR in program 8281, 8282, 8291, 8234, 8224

Delivery

Fully online - Standard (usually weekly or fortnightly)

In-person - Standard (usually weekly or fortnightly)

Multimodal - Standard (usually weekly or fortnightly)

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)