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Overview

In the contemporary business environment, an understanding of marketing communication is essential. Marketing communication (or marcom) serves as a critical mechanism by which brands establish and maintain their prominence in the marketplace. This course will cover the core topics of marcom such as fundamental marketing communication decisions, creative brief, message/copy … For more content click the Read More button below.

Conditions for Enrolment

Prerequisite or corequisite: MARK5700 or MARK5800 OR enrolment in program 8281 or 8282 or 8291

Delivery

Multimodal - Standard (usually weekly or fortnightly)

In-person - Standard (usually weekly or fortnightly)

Fully online - Standard (usually weekly or fortnightly)

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)