Overview
In the contemporary business environment, an understanding of marketing communication is essential. Marketing communication (or marcom) serves as a critical mechanism by which brands establish and maintain their prominence in the marketplace. This course will cover the core topics of marcom such as fundamental marketing communication decisions, creative brief, message/copy … For more content click the Read More button below.
Conditions for Enrolment
Prerequisite or corequisite: MARK5700 or MARK5800 OR enrolment in program 8281 or 8282 or 8291
Delivery
Multimodal - Standard (usually weekly or fortnightly)
In-person - Standard (usually weekly or fortnightly)
Fully online - Standard (usually weekly or fortnightly)
Fees
Type | Amount |
---|---|
Commonwealth Supported Students (if applicable) | $2041 |
Domestic Students | $4770 |
International Students | $7020 |
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)