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Overview

Marketing data available to firms grow exponentially. Firms that possess the marketing analytical skills to navigate data-rich environments and to exploit such data are taking the lead while firms that do not have those skills are increasingly left behind. Currently, marketing analytics skills are very scarce on the job market, … For more content click the Read More button below.

Conditions for Enrolment

36UOC and enrolled in Master of Analytics (8437)

Course Attributes

Capstone

Delivery

Fully online - Intensive

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)