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Overview

The course focuses on the creative aspects of advertising and current trends in advertising. You will learn how the advertising process works focusing, in particular, on the following aspects: - Identification of communication challenges and opportunities: responding to a client brief; - Creative strategies and practices for generating ideas, concept … For more content click the Read More button below. - Campaign evaluation methods. The requirements for and impact of advertising across multiple platforms and associated requirements for digital interactivity, collaboration and co-production will be emphasized.

Conditions for Enrolment

Prerequisite: Enrolment in a postgraduate PR & Advertising or Journalism & Communication program

Delivery

Multimodal - Standard (usually weekly or fortnightly)

Please note that the above delivery information is an indication on how this course may be delivered within the year.  Delivery mode(s) for each term can be viewed on other sources such as myUNSW and class timetable site.

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Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):
MDIA5021 Course Outline

Fees

TypeAmount
Commonwealth Supported Students (if applicable)$1893
Domestic Students$3570
International Students$5040

Disclaimer

Where a fee is displayed as “Not Applicable”, including some Work Experience and UNSW Canberra courses, please contact the relevant Faculty for any enquiry.

Note that the University reserves the right to vary student fees in line with relevant legislation. The fee information is provided as a guide and more specific information about fees, including policy, can be found here.

Commonwealth Supported Students:

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Where a Commonwealth Supported fee is displayed it does not guarantee that such places are available.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions