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Overview

The course focuses on the creative aspects of advertising and current trends in advertising. You will learn how the advertising process works focusing, in particular, on the following aspects: - Identification of communication challenges and opportunities: responding to a client brief; - Creative strategies and practices for generating ideas, concept … For more content click the Read More button below. - Campaign evaluation methods. The requirements for and impact of advertising across multiple platforms and associated requirements for digital interactivity, collaboration and co-production will be emphasized.

Conditions for Enrolment

Prerequisite: Enrolment in a postgraduate PR & Advertising or Journalism & Communication program

Delivery

Multimodal - Standard (usually weekly or fortnightly)

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)