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Overview

A sales force is an integral part of a firm’s total marketing effort. To be effective, salespeople must manage relationships with internal and external customers, relay timely and relevant information between company and customer, and create value.  This course builds on knowledge of basic marketing concepts, to provide students with … For more content click the Read More button below.

Conditions for Enrolment

Prerequisite or Corequisite: MARK5700 or MARK5800; OR enrolment in program 8281 or 8282 or 8291

Delivery

In-person - Standard (usually weekly or fortnightly)

Please note that the above delivery information is an indication on how this course may be delivered within the year.  Delivery mode(s) for each term can be viewed on other sources such as myUNSW and class timetable site.

This Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):
MARK5824 Course Outline

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions