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Overview

We have all taken part in some kind of “research” (e.g. surveys, focus groups, interviews) at some time or other. However, many people do not have an understanding of what comprises “true” market research. How should a market research project be set up? Are there other ways to collect data … For more content click the Read More button below. This course aims to present an overview of the varied forms of marketing research that are used by practising marketing managers to make informed decisions. The emphasis will be upon research for marketing managers and as such will pay particular attention to the role of research in management decision making. The course looks at each stage of the research process – from problem definition, to research design, to design implementation, to data analysis, to reporting of results. Both qualitative and quantitative research methods are discussed.

Conditions for Enrolment

Pre-requisite or Co-requisite: MARK5700 or MARK5800

Delivery

Multimodal - Standard (usually weekly or fortnightly)

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)