Overview

This course has been designed to give postgraduates an in depth understanding of the commercial issues which arise in the context of the sponsorship and marketing of sport. Issues such as development and protection of intellectual property by organisations and individuals, licensing images, merchandising and branding, essential contractual terms, drafting … For more content click the Read More button below. Main Topics Introduction to sports sponsorship and marketing: the "players"Use of sportspeople in marketing and sponsorshipIntellectual property in the sports context: trade marks, copyright, patents and other formsRegulation for specific high profile eventsBroadcast and other mediaPractical perspectivesSponsoring: let the buyer bewareHow to make sponsorship contracts workA consultant's view of the sponsorship arrangementRegulation of alcoholic beveragesRights of personality and privacyTicketing issues and marketing programs

Conditions for Enrolment

72 UOC of JURD courses

Course Attributes

Offered irregularly or alternate years

Delivery

In-person - Standard (usually weekly or fortnightly)
In-person - Intensive

Please note that the above delivery information is an indication on how this course may be delivered within the year.  Delivery mode(s) for each term can be viewed on other sources such as myUNSW and class timetable site.

This Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):
JURD7683 Course Outline

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions