Handbook

Business Analytics can be defined as the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions (Davenport et al 2010). Organisations recognise the need to learn more about business analytics as high quality information about their capabilities and those of their competition is essential for effective decision making to be competitive and generate value.

This course presents the fundamentals of implementing and managing business analytics in organisations. In particular, it focuses on data visualisation by introducing key concepts in data visualisation and visual analytics. It helps students to develop the ability in applying a range of different data visualisation techniques and tools, including Power BI and SAS Visual Analytics, to produce effective data-driven visual reports in different context. It also develop student's ability to effectively communicate insights in the visualisations to inform business decision.