Handbook

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Overview

President John F. Kennedy once said in jest that the best strategies are accidental. Of course, he made the joke to highlight exactly the opposite. The best strategies are carefully architected ensembles that exhibit an exquisite symmetry and synergy of objectives, concepts, and tactics. In this course you will learn that powerful concepts lie at the heart of good strategy and that these coordinate and discipline tactics. You will also learn that tactical impact is multiplied when the right concepts are brought together. Thus, this course will radically alter your thinking about strategy and its dynamics. Based on a set of commercial client scenarios that parallel real-world problems, in your major project you will research the domain in which your client operates, fashion and defend a conceptual framework founded on deep-seated communication and communication-related theory, and then develop a suite of tactics that will address the challenge. When you have completed this course, you will be positioned to offer innovative strategic communication counsel to all manner of enterprises undertaking a vast range of endeavours.

Conditions for Enrolment

Prerequisite: Enrolment in a postgraduate PR & Advertising, Journalism & Communication, or Law

Delivery

In-person - Standard (usually weekly or fortnightly)

Please note that the above delivery information is an indication on how this course may be delivered within the year. Delivery mode(s) for each term can be viewed on other sources such as myUNSW and class timetable site.

This Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):

Fees

Type	Amount
Commonwealth Supported Students (if applicable)	$1829
Domestic Students	$3420
International Students	$4860

Disclaimer

Where a fee is displayed as “Not Applicable”, including some Work Experience and UNSW Canberra courses, please contact the relevant Faculty for any enquiry.

Note that the University reserves the right to vary student fees in line with relevant legislation. The fee information is provided as a guide and more specific information about fees, including policy, can be found here.

Commonwealth Supported Students:

Please refer to the information about new Student Contribution band classifications. Note that grandfathering arrangements are applicable for some cohorts of students, and other special arrangements apply for a limited number of programs. The Field of Education displayed on the right-hand side of this page may be applicable in understanding which fee rate will apply to you.

Where a Commonwealth Supported fee is displayed it does not guarantee that such places are available.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

Faculty
Faculty: The primary academic unit in which related disciplines of teaching and research are conducted.

School
School: The academic unit responsible for teaching in disciplines or subject areas (school is part of a faculty).

Study Level
Study Level refers to the academic level of a program, specialisation or course.

Postgraduate

Offering Terms
Depending on the Academic Calendar type, an offering term generally refers to an academic teaching period of between 8-13 weeks in duration.

Term 2

Campus

Sydney

Academic Calendar

Field of Education

100799 Communication and Media Studies not elsewhere classified

Communication Strategies

MDIA5024

6 Units of Credit