Handbook

This course introduces you to the art of public relations. It emphasises not only the place of public relations in history and culture, but provides you with a contemporary and critical understanding of the fundamental concepts and processes that underpin public relations strategies and tactics. Through case studies and theoretical engagement, you will learn how to formulate strategies and tactics to engage target publics in response to a range of public relations issues in various cultural and commercial environments. You will also learn to apply theoretical understandings to the critical evaluation of public relations campaigns. This course will provide a solid foundation for further study while developing your critical and reflective learning capacities.