Handbook - Marketing Analytics Tools

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Overview

MARK5822 helps to develop students’ capabilities of using advanced analytical tools to address marketing problems – key skills that numerous companies have stated they look for in marketers, particularly in challenging business environments. Students are exposed to a range of statistical tools and techniques, from classical statistical tools to emerging… For more content click the Read More button below.

Students are exposed to a range of statistical tools and techniques, from classical statistical tools to emerging big data techniques. The emphasis is not on formulae of statistical tools, but on how to apply and interpret a range of statistical techniques to help answer marketing-related questions.

The course is organised around daily marketing problems. Students are strongly encouraged to start thinking as marketers by asking questions of their data, setting their own direction for the analysis in the project and thinking about how a company could utilise the results in practice.

Conditions for Enrolment

Prerequisite: (COMM5005 or COMM5011 or ECON5248 or MARK5811) OR (Enrolment in program 8543 or 8338 or 8621 or 5659). If students can demonstrate equivalent statistics knowledge, but haven't completed any of the listed pre-requisite courses, they can seek permission from Program Coordinator by submitting an online form.

Delivery

In-person - Standard (usually weekly or fortnightly)

Please note that the above delivery information is an indication on how this course may be delivered within the year. Delivery mode(s) for each term can be viewed on other sources such as myUNSW and class timetable site.

This Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):

Fees

Type	Amount
Commonwealth Supported Students (if applicable)	$1829
Domestic Students	$4470
International Students	$6150

Disclaimer

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Commonwealth Supported Students:

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Where a Commonwealth Supported fee is displayed it does not guarantee that such places are available.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

Faculty
Faculty: The primary academic unit in which related disciplines of teaching and research are conducted.

School
School: The academic unit responsible for teaching in disciplines or subject areas (school is part of a faculty).

Study Level
Study Level refers to the academic level of a program, specialisation or course.

Postgraduate

Offering Terms
Depending on the Academic Calendar type, an offering term generally refers to an academic teaching period of between 8-13 weeks in duration.

Term 1, Term 2

Campus

Sydney

Academic Calendar

Field of Education

080505 Marketing