Handbook

This course focuses on understanding how psychology and cognitive science underpin the creative practices and introduce them to processes and methods that lead to innovation. You will learn key concepts of human centred design, blended with principles of psychology and cognitive science. You will learn to identify conditions required for the emergence of ideas, inspiration and change through examining historical cases of innovation. You will engage with a range of transdisciplinary frameworks and methods for entrepreneurial innovation, creative thinking, ideation and prototyping to develop a new solution to an identified problem. You will be able to gain an advanced understanding of cognitive science, motivational theories, behavioural economics, neural processes and social influences and use this body of knowledge to dive deeper into the innovation frameworks used by industry to create new products, services and technology. The course aims to foster values such as risk-taking and inquisitiveness in research, develop high level analytical and creative practices, and encourage an explorative attitude towards the design and innovation process.