Handbook

The forces of globalisation have increased the permeability of traditional boundaries around countries, economies and industries. These forces include the expansion of international trade and investment, the growth of multinational corporations (MNCs), the ability of information and communications technology to span time and distance, and the shift of the worldâ??s economic centre of gravity from the West to Asia. Because of globalisation, the environment of business is now more complex, more dynamic, more uncertain and more competitive than ever before.

This course examines important strategic, organisational and operational issues from the perspective of managers working for local Australian firms or subsidiaries of MNCs based in Australia, as well as entrepreneurs who are looking to expand their venture overseas. Its main objective is to develop an understanding of the international business opportunities and challenges facing these firms and individuals, and how they can best address these issues when competing in the global marketplace.