Handbook

This course will be designed to teach students the concepts and techniques of pricing. This course will cover the fundamental theories and analytical tools, helping students understand pricing models and develop their own pricing strategies in various contexts, for example, customized pricing, nonlinear pricing, and product line pricing. In this course, students will learn analyzing firms' cost structure, value proposition, and competitors to formulate pricing strategies. When students successfully complete this course, they should be able to (1) understand how different pricing practices work, (2) develop an appropriate analytical framework for pricing strategies, and (3) apply quantitative techniques to make pricing decisions in various industries.