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Overview

This course introduces you to the exciting world of marketing, incorporating the traditional foundations of marketing such as branding and product management through to leading-edge content on customer analytics, customer personas, customer journey mapping, influencers and social media.  You will be taught marketing concepts and practical skills that are used … For more content click the Read More button below.

Delivery

Fully online - Standard (usually weekly or fortnightly)

Please note that the above delivery information is an indication on how this course may be delivered within the year.  Delivery mode(s) for each term can be viewed on other sources such as myUNSW and class timetable site.

This Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions