Handbook

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Overview

Marketing Management introduces you to the key principles and activities that are essential tools of every organisational leader and manager. The frameworks outlined in this course have been used by many large and small organisations to improve their marketplace performance. You will be required to analyse the practices of a … For more content click the Read More button below.

You will be required to analyse the practices of a range of organisations as presented in case studies, simulations and guest presentations from marketing practitioners, by utilising the ideas presented in this course. At the end of this course, you should be able to view any business from a marketing-oriented perspective.

Conditions for Enrolment

Prerequisite: Restricted to Full Time MBA and MBA/LLM students

Equivalent Courses

Delivery

In-person - Standard (usually weekly or fortnightly)

Please note that the above delivery information is an indication on how this course may be delivered within the year. Delivery mode(s) for each term can be viewed on other sources such as myUNSW and class timetable site.

This Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):

Fees

Type	Amount
Commonwealth Supported Students (if applicable)	$1813
Domestic Students	$5400
International Students	$5400

Disclaimer

Where a fee is displayed as “Not Applicable”, including some Work Experience and UNSW Canberra courses, please contact the relevant Faculty for any enquiry.

Note that the University reserves the right to vary student fees in line with relevant legislation. The fee information is provided as a guide and more specific information about fees, including policy, can be found here.

Commonwealth Supported Students:

Please refer to the information about new Student Contribution band classifications. Note that grandfathering arrangements are applicable for some cohorts of students, and other special arrangements apply for a limited number of programs. The Field of Education displayed on the right-hand side of this page may be applicable in understanding which fee rate will apply to you.

Where a Commonwealth Supported fee is displayed it does not guarantee that such places are available.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

Faculty
Faculty: The primary academic unit in which related disciplines of teaching and research are conducted.

School
School: The academic unit responsible for teaching in disciplines or subject areas (school is part of a faculty).

Study Level
Study Level refers to the academic level of a program, specialisation or course.

Postgraduate

Offering Terms
Depending on the Academic Calendar type, an offering term generally refers to an academic teaching period of between 8-13 weeks in duration.

Term 3

Campus

Sydney

Academic Calendar

Field of Education

080505 Marketing

Marketing Management

MNGT5251

6 Units of Credit