Overview
This course offers an overview of the varied forms of marketing research that are used by practicing marketing managers to make informed decisions. Topics include: problem definition and research design, questionnaire design, sampling, interviewing, data analysis, interpretation, and reporting. The course is conducted through the implementation of a ‘live’ project, … For more content click the Read More button below.
Conditions for Enrolment
Pre-requisite or Co-requisite: MARK5700 or MARK5800
Delivery
In-person - Standard (usually weekly or fortnightly)
Course Outline
To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):
Fees
Type | Amount |
---|---|
Commonwealth Supported Students (if applicable) | $1813 |
Domestic Students | $4410 |
International Students | $6030 |
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)