Overview

This course offers an overview of the varied forms of marketing research that are used by practicing marketing managers to make informed decisions. Topics include: problem definition and research design, questionnaire design, sampling, interviewing, data analysis, interpretation, and reporting. The course is conducted through the implementation of a ‘live’ project, … For more content click the Read More button below.

Conditions for Enrolment

Pre-requisite or Co-requisite: MARK5700 or MARK5800

Delivery

In-person - Standard (usually weekly or fortnightly)

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)