Overview

Consumer, commercial and national needs for new products, types of new products, the steps in the product development process; development team, idea generation; market research: its role, specific tasks, techniques, and limitations; roles of advertising and supermarkets in new product success; product lifecycles, reasons for new product failure and preventative … For more content click the Read More button below.

Delivery

In-person - Standard (usually weekly or fortnightly)

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)